{"id":12033,"date":"2024-08-16T17:44:32","date_gmt":"2024-08-16T14:44:32","guid":{"rendered":"https:\/\/simpleone.ru\/?p=12033"},"modified":"2024-09-20T15:42:37","modified_gmt":"2024-09-20T12:42:37","slug":"working-backwards","status":"publish","type":"post","link":"https:\/\/itsm.com\/tr\/blog\/working-backwards\/","title":{"rendered":"Geriye Do\u011fru \u00c7al\u0131\u015fmak: m\u00fc\u015fteri odakl\u0131 \u00fcr\u00fcnler yaratmada bir paradigma"},"content":{"rendered":"<p>Amazon y\u00f6ntemi olarak da bilinen Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6ntemi, geleneksel geli\u015ftirme s\u00fcrecini tersine \u00e7evirir &#8211; y\u00f6ntem nihai sonu\u00e7la ba\u015flar ve ba\u015flang\u0131\u00e7 noktas\u0131na do\u011fru geriye do\u011fru hareket eder. Size y\u00f6ntemin ticari faydalar\u0131ndan bahsediyor ve nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n<h2>Geriye Do\u011fru \u00c7al\u0131\u015fma Nedir: Tekni\u011fin \u00d6z\u00fc<\/h2>\n<div style=\" border-left: 5px solid #E31450; border-radius: 0px; padding: 20px 30px 1px 30px; margin-bottom: 35px; margin-top: 5px; background: #FFFFFFFF;\">\n<p>Amazon&#8217;un <strong>Geriye Do\u011fru \u00c7al\u0131\u015fma<\/strong> metodolojisi, ekibin \u00f6nce \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmeye haz\u0131r oldu\u011funu hayal etti\u011fi bir \u00fcr\u00fcn geli\u015ftirme yakla\u015f\u0131m\u0131d\u0131r. Bunu, bitmi\u015f \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesiyle ilgili bir bas\u0131n b\u00fclteni yazarak yaparlar. Elbette bas\u0131n b\u00fclteni yay\u0131nlanmaz, ancak hedef kitlenin ve ihtiya\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra yeni \u00fcr\u00fcn\u00fcn benzersizli\u011fini a\u00e7\u0131k\u00e7a ifade etmek i\u00e7in gereklidir.<\/p>\n<\/div>\n<p><strong>Y\u00f6ntemin<\/strong> ana arac\u0131 PR\/FAQ (bas\u0131n b\u00fclteni\/s\u0131k\u00e7a sorulan sorular) ad\u0131 verilen yaz\u0131l\u0131 bir belgedir. Bu belge iki b\u00f6l\u00fcmden olu\u015fur: m\u00fc\u015fteri deneyimini anlatan bas\u0131n b\u00fclteni ve potansiyel \u00fcr\u00fcn\u00fcn ayr\u0131nt\u0131lar\u0131n\u0131 \u00f6zetleyen ve \u015firketin bunu yaratmas\u0131n\u0131n ne kadar pahal\u0131 ve zor olaca\u011f\u0131n\u0131 tahmin etmeye yard\u0131mc\u0131 olan SSS.<\/p>\n<p>Bu s\u00fcrecin ana hedefi, oda\u011f\u0131 \u015firketin i\u00e7 perspektifinden m\u00fc\u015fterinin perspektifine kayd\u0131rmakt\u0131r. Ekip, &#8220;M\u00fc\u015fteriler bu \u00fcr\u00fcn\u00fc neden sat\u0131n almak isteyecek?&#8221; sorusuna cevap vermelidir.<\/p>\n<p>Bu y\u00f6ntem Amazon&#8217;da 2004 y\u0131l\u0131ndan bu yana \u00f6nemli \u00fcr\u00fcn ve giri\u015fimlerin geli\u015ftirilmesinde kullan\u0131l\u0131yor ve \u015firketin yenilik\u00e7i m\u00fc\u015fteri odakl\u0131 \u00fcr\u00fcnler yaratmadaki ba\u015far\u0131s\u0131n\u0131n merkezinde yer al\u0131yor.<\/p>\n<blockquote style=\" display: flex; flex-wrap: wrap;\">\n<div style=\" flex-basis: 300px; flex-grow: 1;\">\n<p>&#8220;M\u00fc\u015fteriden ba\u015flayarak ve geriye do\u011fru \u00e7al\u0131\u015farak inovasyon yap\u0131yoruz. Bu, bulu\u015flar\u0131m\u0131z i\u00e7in bir \u00f6l\u00e7\u00fct haline geliyor.&#8221;<\/p>\n<p><strong>&#8211; Jeffrey Bezos, Amazon&#8217;un kurucusu.<\/strong><\/p>\n<\/div>\n<\/blockquote>\n<h2>Geriye Do\u011fru \u00c7al\u0131\u015fman\u0131n Faydalar\u0131<\/h2>\n<p>Geriye Do\u011fru \u00c7al\u0131\u015fma \u00f6zellikle h\u0131zla de\u011fi\u015fen bir pazarda kullan\u0131\u015fl\u0131d\u0131r &#8211; pazar art\u0131k kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 en iyi \u015fekilde kar\u015f\u0131layan \u00fcr\u00fcnleri kabul etmeye daha isteklidir. Bu y\u00f6ntem, \u015firketlerin yenilik\u00e7i ve talep g\u00f6ren \u00e7\u00f6z\u00fcmler yaratarak rekabet\u00e7i kalmalar\u0131na yard\u0131mc\u0131 olur.<\/p>\n<ul>\n<li><strong>M\u00fc\u015fteri deneyimine odaklanma<\/strong> &#8211; y\u00f6ntem, ekibi \u00fcr\u00fcne m\u00fc\u015fterinin g\u00f6z\u00fcnden bakmaya zorlar ve sadece <em>&#8220;nas\u0131l yapaca\u011f\u0131m\u0131za&#8221;<\/em> de\u011fil, <em>&#8220;m\u00fc\u015fterinin \u00fcr\u00fcne neden ihtiya\u00e7 duydu\u011funa&#8221;<\/em> odaklan\u0131r. Bu, m\u00fc\u015fteri sorunlar\u0131n\u0131 ger\u00e7ekten \u00e7\u00f6zen ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan \u00fcr\u00fcnler yarat\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n<li><strong>\u00dcr\u00fcn\u00fcn uygulanabilirli\u011fini etkin bir \u015fekilde de\u011ferlendirin<\/strong> &#8211; Potansiyel bir \u00fcr\u00fcn hakk\u0131nda bas\u0131n b\u00fclteni yazmak, MVP olu\u015fturmaktan veya anket ve castdevs yapmaktan \u00e7ok daha az kaynak gerektirir. Bas\u0131n b\u00fcltenini yazmak zorsa, bu durum \u00fcr\u00fcn\u00fcn muhtemelen pazar taraf\u0131ndan iyi kar\u015f\u0131lanmayaca\u011f\u0131n\u0131 g\u00f6sterebilir.<\/li>\n<li><strong>\u00dcr\u00fcn\u00fcn de\u011ferinin net bir \u015fekilde tan\u0131mlanmas\u0131<\/strong> &#8211; S\u00fcre\u00e7, ekibi \u00fcr\u00fcn\u00fcn de\u011fer \u00f6nerisini ve hedef m\u00fc\u015fterilere nas\u0131l sunulaca\u011f\u0131n\u0131 dikkatli bir \u015fekilde ifade etmeye zorlar. Bu, fikir a\u015famas\u0131nda bile potansiyel sorunlar\u0131n bulunmas\u0131na ve ortadan kald\u0131r\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n<li><strong>Geli\u015ftirme Referans\u0131<\/strong> &#8211; Bas\u0131n b\u00fclteni, ekibin \u00fcr\u00fcn\u00fcn ana hedefine odaklanmas\u0131na yard\u0131mc\u0131 olan bir referans g\u00f6revi g\u00f6r\u00fcr. Bu, projenin &#8220;yay\u0131lmas\u0131n\u0131&#8221; \u00f6nlemeye yard\u0131mc\u0131 olur &#8211; \u00fcr\u00fcn \u00f6zellikleri bas\u0131n b\u00fclteninde zaten a\u00e7\u0131klanm\u0131\u015ft\u0131r ve geli\u015ftirme s\u00fcreci boyunca referans al\u0131nabilir.<\/li>\n<\/li>\n<li><strong>Yenili\u011fi te\u015fvik eder<\/strong> &#8211; y\u00f6ntem, ekibi sonu\u00e7tan yola \u00e7\u0131karak d\u00fc\u015f\u00fcnmeye te\u015fvik ederek ezber bozan \u00e7\u00f6z\u00fcmler bulmaya yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n<p>      [cta_banner link=&#8221;https:\/\/itsm.com\/tr\/sdlc\/?utm_source=blog_working-backwards\/&#8221; title=&#8221;DAHA detayl\u0131&#8221;]<a href=\"https:\/\/itsm.com\/tr\/sdlc\/?utm_source=blog_working-backwards\/\">SimpleOne SDLC<\/a> [\/cta_banner]\n<h3>Olas\u0131 dezavantajlar<\/h3>\n<p>Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6ntemi, bir\u00e7ok durumda etkili olmakla birlikte, herkese uyan tek bir \u00e7\u00f6z\u00fcm de\u011fildir ve ba\u011flama ve proje \u00f6zelliklerine ba\u011fl\u0131 olarak s\u0131n\u0131rlamalar\u0131 olabilir:<\/p>\n<ul>\n<li><strong>Erken karar verme riski<\/strong> &#8211; belirsizli\u011fin y\u00fcksek oldu\u011fu bir ortamda, ekip bir fikir \u00fczerinde \u00e7ok erken karar verebilir ve daha etkili olabilecek alternatif \u00e7\u00f6z\u00fcmleri g\u00f6z ard\u0131 edebilir.<\/li>\n<li><strong>Baz\u0131 sekt\u00f6rlerde uygulama zorlu\u011fu<\/strong> &#8211; y\u00f6ntem, e\u011fitim, t\u0131p, finans gibi kat\u0131 gereklilikleri olan alanlarda daha az kullan\u0131\u015fl\u0131 olabilir. Bu gibi durumlarda, geleneksel planlama y\u00f6ntemleri daha iyi sonu\u00e7 verebilir.<\/li>\n<li><strong>Yenilik\u00e7ili\u011fin potansiyel olarak s\u0131n\u0131rland\u0131r\u0131lmas\u0131<\/strong> &#8211; nihai \u00fcr\u00fcn i\u00e7in \u00f6nceden form\u00fcle edilen gereksinimler yarat\u0131c\u0131l\u0131k kapsam\u0131n\u0131 s\u0131n\u0131rlayabilir. Bu durum, bir pazar at\u0131l\u0131m\u0131 i\u00e7in gerekli olsa bile, ekibin risk alma iste\u011fini azaltabilir.<\/li>\n<li><strong>Bas\u0131n b\u00fclteni olu\u015fturman\u0131n zorlu\u011fu<\/strong> &#8211; Ger\u00e7ekten m\u00fc\u015fteri odakl\u0131 bir bas\u0131n b\u00fclteni yazmak, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 derinlemesine anlamay\u0131 gerektirir ve bu da do\u011frudan m\u00fc\u015fteri temas\u0131 veya pazarlama deneyimi olmayan ekipler i\u00e7in zor olabilir.<\/li>\n<\/ul>\n<h2>Geriye Do\u011fru \u00c7al\u0131\u015fma Nas\u0131l Uygulan\u0131r: PR\/SORU Olu\u015fturmak i\u00e7in Ad\u0131m Ad\u0131m K\u0131lavuz<\/h2>\n<p><strong>PR\/FAQ<\/strong>, Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6nteminde \u00f6nemli bir ara\u00e7t\u0131r. Bu belge iki ana b\u00f6l\u00fcmden olu\u015fur: bas\u0131n b\u00fclteni (PR) ve s\u0131k\u00e7a sorulan sorular (SSS).<\/p>\n<p><strong>Bas\u0131n b\u00fclteninin (PR) yap\u0131s\u0131:<\/strong><\/p>\n<ol>\n<li><strong>Ba\u015fl\u0131k:<\/strong> m\u00fc\u015fterilere hitap eden \u00fcr\u00fcn ad\u0131.<\/li>\n<li><strong>Alt ba\u015fl\u0131k:<\/strong> \u00fcr\u00fcn\u00fcn ana faydas\u0131n\u0131n k\u0131sa bir a\u00e7\u0131klamas\u0131.<\/li>\n<li><strong>\u00d6zet:<\/strong> \u00fcr\u00fcn\u00fcn ne yapt\u0131\u011f\u0131na ve ana faydas\u0131na ili\u015fkin genel bir bak\u0131\u015f.<\/li>\n<li><strong>Sorun:<\/strong> \u00fcr\u00fcn\u00fcn \u00e7\u00f6zd\u00fc\u011f\u00fc spesifik sorun.<\/li>\n<li><strong>\u00c7\u00f6z\u00fcm:<\/strong> \u00fcr\u00fcn\u00fcn bu sorunu nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fc.<\/li>\n<li><strong>\u015eirket Temsilcisinden Al\u0131nt\u0131:<\/strong> \u015firketin bu \u00fcr\u00fcn\u00fc neden yaratt\u0131\u011f\u0131 ve neyi ba\u015farmay\u0131 umdu\u011fu.<\/li>\n<li><strong>M\u00fc\u015fteri al\u0131nt\u0131s\u0131:<\/strong> \u00fcr\u00fcn\u00fcn kullan\u0131c\u0131 i\u00e7in de\u011ferini g\u00f6steren kurgulanm\u0131\u015f bir referans.<\/li>\n<li><strong>Eyleme \u00c7a\u011fr\u0131:<\/strong> \u00fcr\u00fcn\u00fc kullanmaya nas\u0131l ba\u015flayaca\u011f\u0131n\u0131za ili\u015fkin bilgiler.<\/li>\n<\/ol>\n<p><strong>S\u0131k\u00e7a Sorulan Sorular (SSS):<\/strong><\/p>\n<p>SSS, gelecekteki kullan\u0131c\u0131lar i\u00e7in cevaplar\u0131n yan\u0131 s\u0131ra \u00fcr\u00fcn\u00fc olu\u015fturma maliyetleri ve olas\u0131 zorluklar hakk\u0131nda bir tahmin sunmal\u0131d\u0131r. Bu ama\u00e7la iki SSS derlenmi\u015ftir:<\/p>\n<ol>\n<li>D\u0131\u015f SSS (gelecekteki m\u00fc\u015fterilerden gelen sorular):\n<ul style=\" border-radius: 40px; padding: 20px 30px 1px 30px; margin-bottom: 35px; margin-top: 5px; background: #EFF2F7;\">\n<li>\u00dcr\u00fcn\u00fcn fiyat\u0131 ne kadar? <\/li>\n<li>Nereden sat\u0131n al\u0131n\u0131r? <\/li>\n<li>Nas\u0131l \u00e7al\u0131\u015f\u0131r? <\/li>\n<\/ul>\n<\/li>\n<li>Dahili SSS (ekiplerden ve fonksiyonel payda\u015flardan gelen sorular):\n<ul style=\" border-radius: 40px; padding: 20px 30px 1px 30px; margin-bottom: 35px; margin-top: 5px; background: #EFF2F7;\">\n<li>Bu \u00fcr\u00fcn i\u00e7in talep var m\u0131? <\/li>\n<li>Uygulaman\u0131n yakla\u015f\u0131k maliyeti ve potansiyel yat\u0131r\u0131m getirisi nedir?&#8221;<\/li>\n<li>Pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc nedir? <\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Bir PR\/SORU olu\u015ftururken temel ilkeler<\/strong>:<\/p>\n<ol>\n<li><strong>K\u0131sal\u0131k<\/strong> &#8211; PR bir sayfadan fazla olmamal\u0131, SSS be\u015f sayfadan fazla olmamal\u0131d\u0131r.<\/li>\n<li><strong>M\u00fc\u015fteri Odakl\u0131l\u0131k<\/strong> &#8211; belge kullan\u0131c\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan yaz\u0131lmal\u0131 ve m\u00fc\u015fteriye sa\u011flayaca\u011f\u0131 faydalar vurgulanmal\u0131d\u0131r.<\/li>\n<li><strong>Somutluk<\/strong> &#8211; genel ifadeler yerine kesin rakamlar ve ger\u00e7ekler.<\/li>\n<li><strong>Eri\u015filebilirlik<\/strong> &#8211; metin geni\u015f bir kitle taraf\u0131ndan anla\u015f\u0131labilir, teknik jargon yok.<\/li>\n<li><strong>Ger\u00e7ek\u00e7i<\/strong> &#8211; \u00fcr\u00fcn\u00fcn kullan\u0131ld\u0131\u011f\u0131 ger\u00e7ek hayat senaryosunun bir \u00f6rne\u011fi.<\/li>\n<li><strong>Gelecek odakl\u0131<\/strong> &#8211; \u00fcr\u00fcn zaten varm\u0131\u015f ve ba\u015far\u0131yla kullan\u0131l\u0131yormu\u015f gibi yaz\u0131n.<\/li>\n<\/ol>\n<p>Bir PR\/FAQ olu\u015fturma s\u00fcreci yinelemelidir, bazen bir\u00e7ok taslak olu\u015fturman\u0131z ve birka\u00e7 toplant\u0131 yapman\u0131z gerekir. Bu belge sadece bir formalite de\u011fil, d\u00fc\u015f\u00fcnceleri ifade etmek, potansiyel sorunlar\u0131 belirlemek ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak \u00fcr\u00fcnler yaratmak i\u00e7in bir ara\u00e7t\u0131r.<\/p>\n<h2>Geriye Do\u011fru \u00c7al\u0131\u015fma Y\u00f6ntemini Kullanma \u00d6rnekleri<\/h2>\n<p>Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6nteminin en \u00fcnl\u00fc \u00f6rneklerinden biri Amazon Kindle e-kitab\u0131n\u0131n geli\u015ftirilmesidir. S\u00fcre\u00e7, &#8220;cep kitap\u00e7\u0131s\u0131&#8221; kavram\u0131n\u0131 a\u00e7\u0131klayan bir bas\u0131n b\u00fclteni yazmakla ba\u015flad\u0131. Ekip, kullan\u0131c\u0131 i\u00e7in kilit de\u011fere odakland\u0131: t\u00fcm bir k\u00fct\u00fcphaneyi yanlar\u0131nda ta\u015f\u0131yabilme ve istedikleri zaman kitap sat\u0131n alabilme.<\/p>\n<p>Kindle i\u00e7in PR\/FAQ olu\u015fturulurken, ekip pil \u00f6mr\u00fc, okuma konforu ve kitap bulunabilirli\u011fi ile ilgili sorulara yer verdi. Teknik a\u00e7\u0131klama, uzun okumalar i\u00e7in rahat bir ekran ve basit bir kitap sat\u0131n alma sistemi yaratmaya odakland\u0131. Bu yakla\u015f\u0131m, geli\u015ftirme ba\u015flamadan \u00f6nce Amazon&#8217;un \u00fcr\u00fcn\u00fcn temel \u00f6zelliklerini ve t\u00fcketiciler i\u00e7in de\u011ferini net bir \u015fekilde tan\u0131mlamas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<p>Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6nteminin bir sonucu olarak Amazon, e-kitap pazar\u0131n\u0131 tamamen de\u011fi\u015ftiren ve \u015firketin en ba\u015far\u0131l\u0131 \u00fcr\u00fcnlerinden biri haline gelen bir \u00fcr\u00fcn yaratt\u0131.<\/p>\n<p>Amazon, Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6ntemini yaln\u0131zca Kindle&#8217;\u0131 yaratmak i\u00e7in de\u011fil, ayn\u0131 zamanda Alexa sesli asistan\u0131 ve Amazon Web Services (AWS) genel bulutu gibi di\u011fer bir\u00e7ok ba\u015far\u0131l\u0131 \u00fcr\u00fcn ve hizmeti geli\u015ftirmek i\u00e7in de kulland\u0131. Bu yakla\u015f\u0131m Amazon&#8217;un inovasyon k\u00fclt\u00fcr\u00fcn\u00fcn ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi ve Amazon&#8217;un yeni \u00fcr\u00fcn geli\u015ftirmesinde kilit bir rol oynamaya devam ediyor.<\/p>\n<h2>Geriye Do\u011fru \u00c7al\u0131\u015fmak<\/h2>\n<p>Amazon&#8217;un Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6ntemi, s\u00fcrecin ba\u015f\u0131ndan itibaren son kullan\u0131c\u0131 deneyimine odaklanarak \u00fcr\u00fcn geli\u015ftirmeye benzersiz bir yakla\u015f\u0131m sunuyor. Hen\u00fcz var olmayan bir \u00fcr\u00fcn i\u00e7in bir bas\u0131n b\u00fclteni ve SSS olu\u015fturarak ekipler m\u00fc\u015fteriye sunulan de\u011feri net bir \u015fekilde tan\u0131mlayabilir, olas\u0131 sorunlar\u0131 belirleyebilir ve yenilik\u00e7i yarat\u0131c\u0131 yakla\u015f\u0131mlar uygulayabilir.<\/p>\n<p>      [cta_banner link=&#8221;https:\/\/itsm.com\/tr\/sdlc\/?utm_source=blog_working-backwards\/&#8221; title=&#8221;DAHA detayl\u0131&#8221;]<a href=\"https:\/\/itsm.com\/tr\/sdlc\/?utm_source=blog_working-backwards\/\">SimpleOne SDLC<\/a> [\/cta_banner]<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon y\u00f6ntemi olarak da bilinen Geriye Do\u011fru \u00c7al\u0131\u015fma y\u00f6ntemi, geleneksel geli\u015ftirme s\u00fcrecini tersine \u00e7evirir &#8211; y\u00f6ntem nihai sonu\u00e7la ba\u015flar ve ba\u015flang\u0131\u00e7 noktas\u0131na do\u011fru geriye do\u011fru hareket eder. Size y\u00f6ntemin ticari faydalar\u0131ndan bahsediyor ve nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yoruz. Geriye Do\u011fru \u00c7al\u0131\u015fma Nedir: Tekni\u011fin \u00d6z\u00fc Amazon&#8217;un Geriye Do\u011fru \u00c7al\u0131\u015fma metodolojisi, ekibin \u00f6nce \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmeye haz\u0131r oldu\u011funu hayal [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":12455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[58],"yoast_head":"<title>Geriye Do\u011fru \u00c7al\u0131\u015fmak: m\u00fc\u015fteri odakl\u0131 \u00fcr\u00fcnler yaratmada bir paradigma - SimpleOne - Business Process Automation Platform<\/title>\n<meta name=\"description\" content=\"SimpleOne - Business Process Automation Platform Geriye Do\u011fru \u00c7al\u0131\u015fmak: m\u00fc\u015fteri odakl\u0131 \u00fcr\u00fcnler yaratmada bir paradigma\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geriye Do\u011fru \u00c7al\u0131\u015fmak: m\u00fc\u015fteri odakl\u0131 \u00fcr\u00fcnler yaratmada bir paradigma - 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