{"id":9378,"date":"2024-06-17T14:58:38","date_gmt":"2024-06-17T11:58:38","guid":{"rendered":"https:\/\/simpleone.io\/?p=9378"},"modified":"2024-09-20T15:34:39","modified_gmt":"2024-09-20T12:34:39","slug":"how-to-choose-a-corporate-crm-platform-for-consulting-b2b-sales","status":"publish","type":"post","link":"https:\/\/itsm.com\/tr\/blog\/how-to-choose-a-corporate-crm-platform-for-consulting-b2b-sales\/","title":{"rendered":"B2B sat\u0131\u015f dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in kurumsal CRM platformu nas\u0131l se\u00e7ilir?"},"content":{"rendered":"

B2B dan\u0131\u015fmanl\u0131k segmentinde uzun i\u015flem d\u00f6ng\u00fclerine sahip karma\u015f\u0131k sat\u0131\u015flar otomasyon gerektirir – d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmaya ve kaynaklar\u0131 optimize etmeye yard\u0131mc\u0131 olur. Geleneksel CRM’lerin aksine, B2B sat\u0131\u015flar\u0131 i\u00e7in \u00f6zel CRM sistemleri<\/a> karma\u015f\u0131k s\u00fcre\u00e7leri etkili bir \u015fekilde y\u00f6netmek i\u00e7in ara\u00e7lar sunar. Bu makalede, B2B sat\u0131\u015f dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in do\u011fru CRM platformunun nas\u0131l se\u00e7ilece\u011fine ve standart CRM’lerin neden her zaman uygun olmad\u0131\u011f\u0131na bakal\u0131m.<\/p>\n

Dan\u0131\u015fmal\u0131 sat\u0131\u015f\u0131n \u00f6zellikleri<\/h2>\n

Dan\u0131\u015fmanl\u0131k sat\u0131\u015flar\u0131, i\u015flemsel sat\u0131\u015flardan birka\u00e7 temel y\u00f6nden farkl\u0131l\u0131k g\u00f6sterir:<\/p>\n

    \n
  1. Uzun i\u015flem d\u00f6ng\u00fcs\u00fc<\/strong>: Bulut altyap\u0131s\u0131 veya ERP sistemleri gibi karma\u015f\u0131k teknik \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 aylar, bir y\u0131l veya daha fazla s\u00fcrebilir.<\/li>\n
  2. Y\u00fcksek maliyet<\/strong>: S\u00fcre\u00e7 her iki tarafta da farkl\u0131 uzmanlar\u0131 i\u00e7erir, bu da maliyeti ve ilgili kaynaklar\u0131 art\u0131r\u0131r.<\/li>\n
  3. Uzman Bilgisi<\/strong>: Sat\u0131\u015f eleman\u0131, g\u00fcven kazanmak ve anla\u015fmay\u0131 kademeli olarak kapan\u0131\u015fa do\u011fru ilerletmek i\u00e7in \u00fcr\u00fcn ve m\u00fc\u015fterinin zorluklar\u0131na uygulanmas\u0131 hakk\u0131nda derinlemesine bilgi g\u00f6stermelidir.<\/li>\n<\/ol>\n

    Bu fakt\u00f6rler, karma\u015f\u0131k s\u00fcre\u00e7leri destekleyebilecek kapsaml\u0131 bir sat\u0131\u015f y\u00f6netimi arac\u0131 gerektirir.<\/p>\n

    [cta_banner link=”https:\/\/simpleone.io\/b2b-crm” title=”daha detayl\u0131”]CRM for B2B sales<\/a>
    \n<\/a> [\/cta_banner]\n

    \u0130\u015fletmeler CRM’den ne bekliyor? <\/h2>\n

    B2B sat\u0131\u015f \u015firketleri a\u015fa\u011f\u0131daki hedeflere ula\u015fmak i\u00e7in \u00f6zel CRM \u00e7\u00f6z\u00fcmlerine ihtiya\u00e7 duyar:<\/p>\n

      \n
    1. Sat\u0131\u015f fiyat\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcn<\/strong>: S\u00fcreci kolayla\u015ft\u0131r\u0131n, d\u00f6n\u00fc\u015f\u00fcmleri art\u0131r\u0131n ve analitiklerle i\u015flemin t\u00fcm a\u015famalar\u0131n\u0131 kolayca takip edin.<\/li>\n
    2. Di\u011fer sistemlerle entegrasyon<\/strong>: Payda\u015flara eksiksiz bir m\u00fc\u015fteri verisi yelpazesi sa\u011flamak i\u00e7in ERP ve analitik sistemlerle tam sinerji.<\/li>\n
    3. Esnek sistem \u00f6zelle\u015ftirmesi<\/strong>: Bir \u015firketin benzersiz ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in CRM’in kolayca \u00f6zelle\u015ftirilmesine olanak tan\u0131yan d\u00fc\u015f\u00fck kodlu platformlar\u0131 tercih edin.<\/li>\n<\/ol>\n

      Neden \u00f6zel bir \u00e7\u00f6z\u00fcm ar\u0131yorsunuz<\/h2>\n

      Herkese uyan tek tip CRM platformlar\u0131 genellikle B2B sat\u0131\u015flar\u0131n\u0131n benzersiz gereksinimlerini kar\u015f\u0131lamakta ba\u015far\u0131s\u0131z olur:<\/p>\n

        \n
      1. Do\u011fru ara\u00e7lar\u0131n eksikli\u011fi<\/strong>: Sat\u0131\u015f elemanlar\u0131 sat\u0131\u015f tekniklerini etkili bir \u015fekilde uygulayamazlar.<\/li>\n
      2. Pazarlama ile entegrasyon eksikli\u011fi<\/strong>: Bu da k\u00f6t\u00fc performans g\u00f6steren reklam kampanyalar\u0131na ve d\u00fc\u015f\u00fck kaliteli potansiyel m\u00fc\u015fterilere yol a\u00e7ar.<\/li>\n
      3. \u00d6zelle\u015ftirme zorlu\u011fu<\/strong>: Evrensel sistemlerin \u00f6zel ihtiya\u00e7lara uyarlanmas\u0131 zordur.<\/li>\n
      4. \u0130\u00e7erik y\u00f6netimi eksikli\u011fi<\/strong>: \u0130\u00e7erik geli\u015ftirme geli\u015fig\u00fczeldir ve pazarlama hedeflerini desteklemez.<\/li>\n
      5. G\u00f6rev otomasyonu eksikli\u011fi<\/strong>: G\u00f6rev kontrol\u00fcn\u00fcn olmamas\u0131 erken d\u00f6nemde m\u00fc\u015fteri kayb\u0131na yol a\u00e7ar.<\/li>\n<\/ol>\n

        \u00d6zel bir B2B CRM, bu sorunlar\u0131 en aza indirmeye ve i\u015f s\u00fcre\u00e7lerini optimize etmeye yard\u0131mc\u0131 olur.<\/p>\n

        B2B CRM platformu hangi s\u00fcre\u00e7leri otomatikle\u015ftirir?<\/h2>\n

        \u00d6zel bir CRM platformu, i\u015f a\u00e7\u0131s\u0131ndan kritik s\u00fcre\u00e7leri otomatikle\u015ftirmenizi sa\u011flar:<\/p>\n

          \n
        1. Sat\u0131\u015f<\/strong>:\n
            \n
          • Sat\u0131\u015f y\u00f6ntemleri (\u00f6rn. SPIN, \u00c7\u00f6z\u00fcm Sat\u0131\u015f\u0131).<\/li>\n
          • MedDIC gibi metodolojileri kullanarak m\u00fc\u015fteri adaylar\u0131n\u0131 de\u011ferlendirme<\/li>\n
          • M\u00fc\u015fterinin ileti\u015fim haritas\u0131n\u0131n y\u00f6netimi.<\/li>\n<\/ul>\n<\/li>\n
          • Analitik<\/strong>:\n
              \n
            • H\u0131zl\u0131 rapor ve g\u00f6sterge tablosu olu\u015fturma<\/li>\n<\/ul>\n<\/li>\n
            • Ortaklar arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f<\/strong>:\n
                \n
              • Ortakl\u0131k hunilerini ve programlar\u0131n\u0131 y\u00f6netin.<\/li>\n
              • Ortaklar arac\u0131l\u0131\u011f\u0131yla anla\u015fmalar\u0131 kaydedin ve destekleyin.<\/li>\n<\/ul>\n<\/li>\n
              • Pazarlama<\/strong>:\n
                  \n
                • \u0130\u00e7eri\u011fin analiz edilmesi ve anla\u015fmalar \u00fczerindeki etkisi<\/li>\n
                • Pazarlama stratejilerini ayarlamak i\u00e7in geri bildirim aktar\u0131m\u0131n\u0131n otomatikle\u015ftirilmesi<\/li>\n<\/ul>\n<\/li>\n
                • \u0130\u00e7erik olu\u015fturma ve kullanma<\/strong>:\n
                    \n
                  • Destek y\u00f6neticilerine i\u00e7eri\u011fin otomatik olarak teslim edilmesi<\/li>\n
                  • \u0130\u00e7eri\u011fin etkinli\u011fini analiz edin ve geri bildirim toplay\u0131n.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                    “T\u00fcm sekt\u00f6rlerde ve i\u015fletmelerde dijitalle\u015fme ayn\u0131 hedeflere sahiptir: \u015feffafl\u0131k, muhasebe, veri birikimi ve analizi. Ve t\u00fcm bunlar, b\u00fct\u00fcnsel, tutarl\u0131, ger\u00e7eklikle ilgili verilerle desteklenen bilin\u00e7li y\u00f6netim kararlar\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lmak i\u00e7in yap\u0131l\u0131yor.”<\/em><\/p>\n

                    – shared Alexander Starodubtsev, SimpleOne \u00fcr\u00fcn sahibi.<\/strong> <\/p><\/blockquote>\n

                    B2B CRM se\u00e7erken nelere dikkat etmeli? <\/h2>\n

                    Bir CRM platformu se\u00e7erken, a\u015fa\u011f\u0131daki i\u015flevleri g\u00f6z \u00f6n\u00fcnde bulundurmak \u00f6nemlidir:<\/p>\n

                      \n
                    1. Lead Qualification Tools<\/strong>: MEDDIC gibi yakla\u015f\u0131mlar i\u00e7in destek.<\/li>\n
                    2. \u0130\u015flem D\u00f6ng\u00fcs\u00fc Esnekli\u011fi<\/strong>: Bir ileti\u015fim haritas\u0131 olu\u015fturmak ve se\u00e7im kriterleriyle \u00e7al\u0131\u015fmak i\u00e7in ara\u00e7lar.<\/li>\n
                    3. Pazarlama Entegrasyonu<\/strong>: Verileri senkronize edin ve kazanan anla\u015fmalar\u0131n pazarlamaya aktar\u0131lmas\u0131n\u0131 otomatikle\u015ftirin.<\/li>\n
                    4. \u0130\u00e7erik Y\u00f6netimi<\/strong>: Kanban deste\u011fi ile i\u00e7erik geli\u015ftirmeyi otomatikle\u015ftirin.<\/li>\n
                    5. Pazarlama Kampanyas\u0131 Y\u00f6netimi<\/strong>: Performans analizi ve mesaj zinciri y\u00f6netimi.<\/li>\n<\/ol>\n

                      CRM platformunun \u015firketin i\u015f s\u00fcre\u00e7lerine ba\u015far\u0131l\u0131 bir \u015fekilde entegre edilmesi i\u00e7in d\u00fc\u015f\u00fck kodlu \u00e7\u00f6z\u00fcmleri se\u00e7meye de\u011fer – bunlar, geli\u015ftiricileri dahil etmeden sistemi esnek bir \u015fekilde \u00f6zelle\u015ftirmenize olanak tan\u0131r.<\/p>\n

                      \u00d6zet<\/h2>\n

                      B2B sat\u0131\u015f dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in do\u011fru CRM-platformunun se\u00e7ilmesi, \u015firketin ihtiya\u00e7lar\u0131n\u0131n ve farkl\u0131 sistemlerin yeteneklerinin dikkatli bir \u015fekilde analiz edilmesini gerektirir. D\u00fc\u015f\u00fck kodlu \u00e7\u00f6z\u00fcmler gibi uzmanla\u015fm\u0131\u015f CRM platformlar\u0131 yaln\u0131zca gerekli i\u015flevselli\u011fe sahip olmakla kalmaz, ayn\u0131 zamanda \u00f6zelle\u015ftirme konusunda da olduk\u00e7a esnektir – bu, karma\u015f\u0131k s\u00fcre\u00e7leri y\u00f6netmenize ve sat\u0131\u015f verimlili\u011fini art\u0131rman\u0131za olanak tan\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

                      B2B dan\u0131\u015fmanl\u0131k segmentinde uzun i\u015flem d\u00f6ng\u00fclerine sahip karma\u015f\u0131k sat\u0131\u015flar otomasyon gerektirir – d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmaya ve kaynaklar\u0131 optimize etmeye yard\u0131mc\u0131 olur. Geleneksel CRM’lerin aksine, B2B sat\u0131\u015flar\u0131 i\u00e7in \u00f6zel CRM sistemleri karma\u015f\u0131k s\u00fcre\u00e7leri etkili bir \u015fekilde y\u00f6netmek i\u00e7in ara\u00e7lar sunar. Bu makalede, B2B sat\u0131\u015f dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in do\u011fru CRM platformunun nas\u0131l se\u00e7ilece\u011fine ve standart CRM’lerin neden her […]<\/p>\n","protected":false},"author":48,"featured_media":9379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[56],"yoast_head":"B2B sat\u0131\u015f dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in kurumsal CRM platformu nas\u0131l se\u00e7ilir? - SimpleOne - Business Process Automation Platform<\/title>\n<meta name=\"description\" content=\"SimpleOne - Business Process Automation Platform B2B sat\u0131\u015f dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in kurumsal CRM platformu nas\u0131l se\u00e7ilir?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B sat\u0131\u015f dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in kurumsal CRM platformu nas\u0131l se\u00e7ilir? - 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